Location: Remote / Full-time
Position: Contractor to start, opportunity to become an employee
About Rainbo: Rainbo is on a mission to upgrade humanity with fungi. Our potent and high-quality adaptogenic functional mushrooms bring radical health and harmony to people and the planet. We’re woman-owned, Canadian-grown, guided by science and grounded in healing.
Core Competencies:
- Highly organized with exceptional project management skills.
- Detail-oriented and proactive, with a strong sense of urgency.
- Strong analytical and metric-driven mindset.
- Thrives in a fast-paced, execution-heavy environment.
- Strong problem-solving skills and ability to take ownership of projects.
- 3-5 years of marketing experience minimum.
- Experience in eCommerce Direct-to-Customer startups/brands is required.
- Consumer Packaged Goods (CPG) experience is a plus.
Role Scope & Responsibilities:
- Own and manage the execution of all marketing projects, ensuring deliverables are met on time and aligned with strategic goals.
- Track, analyze, and report on key marketing KPIs, providing actionable insights and optimizations.
- Oversee and drive web changes, including content updates, UX/UI site enhancements, and performance optimizations for rainbo.com.
- Set up and execute A/B tests, analyze results, and implement data-driven improvements.
- Occasionally support email marketing by scheduling and deploying campaigns in Klaviyo, ensuring proper audience segmentation.
- Optimize SEO performance and track key metrics to improve discoverability and engagement.
- Partner with e-commerce vendors to enhance the digital experience, staying ahead of industry trends and recommending new tools or partners.
- Develop, implement, and test compelling web content for rainbo.com, including educational pages, product listings, and landing pages.
- Manage, optimize and grow Rainbo's subscription program in partnership with external vendors to improve retention and growth.
- Plan and coordinate creative photoshoots with the Director of Marketing and CEO to support brand storytelling and campaign initiatives.
- Liaise with UGC creators to source and deliver high-quality content tailored to the needs of the ads team.
- Lead select product forecasting (merch) to ensure optimal inventory levels across digital channels.
- Serve as the key point of coordination between marketing, operations, creative teams, and external partners to streamline workflows and enhance efficiency.
- Take ownership of marketing initiatives, proactively identifying opportunities for improvement and leading execution with confidence.
- Problem-solve daily challenges and provide solutions that drive marketing success.
Required Skills & Qualifications:
- 3-5 years of experience in e-commerce and/or digital marketing.
- Fluent in navigating the backend of Shopify on a day-to-day basis; you will collaborate with developers to bring larger-lift website projects to life.
- Experience looking at core paid media channels, like Meta and Google, and the ability to interpret the data/results and suggest optimizations.
- Experience in project management tools, such as Notion, is required.
- Proficient understanding of how to track, read and analyze analytics related to marketing initiatives.
- Strong ability to track and interpret marketing KPIs, using insights to optimize performance.
- Knowledge of audience segmentation and list management in Klaviyo.
- Knowledge of business intelligence tools, such as Tableau or Looker, is a plus.
- Experience in health, wellness, and/or subscription businesses is a plus.
- Strong communication and project management skills; ability to quickly adapt in a fast-paced environment and be highly self-motivated.
- Team player with excellent communication skills, collaboration skills and leadership abilities.
- Ability to simultaneously manage multiple projects in a highly dynamic environment.
Why Join Us:
- Opportunity to be part of a mission-driven company focused on improving health and harmony.
- Remote work with flexible hours.
- Benefits after 3 months (for employees) and bonus incentives.
- Employee growth opportunities and discounts on Rainbo products.
How to Apply: If you are aligned with Rainbo’s mission, products, and culture, we would love to hear from you. Please submit your resume detailing your relevant experience. Shortlisted candidates will be invited to complete a pre-interview assignment.
Applications can be sent to: careers@rainbo.com
Equal Opportunity Employer: Rainbo celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities without discrimination based on race, religion, ethnicity, gender identity, sexual orientation, age, marital status, disability, or any other characteristic.
